Recently Professor Dr Nor Hashima Hashim from the Arshad Ayub Graduate Business School, UiTM was invited as a speaker for the 2nd International Conference on Economics, Social, Management, Business (ICOESMB) organised by the Fakultas Ekonomi Dan Bisnis Islam, Universitas Muhammadiyah Kendari, Sulawesi Tenggara, Indonesia. The conference was held on 7 August, 2021.

Prof Dr Nor Hashima presented the talk which was on Digital Business Ecosystem: Data, Strategy, Content, Markets and Human Resources. This topic is relevant to the conference as the digital business eco-system is a profitable business model which can sustain business during the Covid-19 pandemic.

The Arshad Ayub Graduate Business School will be having more collaboration and linkages with Universitas Muhammadiyah Kendari. Collaborative activities such as student and staff exchanges, teaching and learning activities as well as collaborative research are in the pipe-line for both institutions in the future.