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Consultancy Work: AAGBS, FBM And Briar Resources Sdn. Bhd.

A simple ceremony was held at Arshad Ayub Graduate Business School on the 27 th of May 2019 (22 nd Ramadhan 1440) for the official submission of the research report on “Factors Affecting Repurchase Intention of Fertilizers by Malaysian Farmers” to Mr. Wayne Lai, CEO of Briar Resources Sdn. Bhd. As one of the main providers of fertilizers for the palm oil industry, Briar resources Sdn. Bhd. promotes green agricultural practices and hopes to assist Malaysian farmers with higher yield using environmental-friendly fertilizers.

This 6 months research collaboration with Briar Resources Sdn. Bhd. was a consultancy work headed by Associate Professor Dr. Abdul Rahman Abdul Rahim, assisted by Cik Noor Rita Mohamad Khan, Dr. Shereen Noranee and Dr. Hasman Abdul Manan, from the Faculty of Business and Management (FBM). It is hoped that such collaboration would pave more possibilities of networking between academicians from AAGBS, FBM and the industry.


Arshad Ayub
Graduate Business School,

Kompleks Al-Farabi, Jalan Ilmu/1,
Universiti Teknologi MARA,
40450 Shah Alam,
Selangor Darul Ehsan, MALAYSIA

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Saturday, 08 May 2021
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