Welcome to this compilation of thought-provoking case studies, a collection that highlights the depth, diversity, and dynamism of contemporary business challenges. As you explore the pages of this book, you will discover a wide range of real-world issues that span industries, geographies, and disciplines. Each case has been meticulously crafted to offer insights into the complexities of decision-making, leadership, strategy, and transformation in today’s fast-paced world.

This casebook features contributions from a talented group of authors, including students, faculty members, and professionals, each bringing their unique perspectives and expertise. From exploring HR transformation to analyzing strategic agility, navigating change management models, and addressing global issues such as labor shortages and patent litigations, the topics reflect the multifaceted nature of modern business challenges.

The case studies delve into both theoretical frameworks and practical applications, offering not just lessons in business strategy, but also a deeper understanding of the human elements that drive organizational success. Whether discussing employee attrition, safety culture, or leadership during turbulence, the stories in this book emphasize the importance of adaptability, innovation, and resilience in an ever-evolving business landscape.

This collection is more than just an academic exercise, it is an invitation to engage with the challenges that shape industries and economies worldwide. It is a reminder that at the heart of every case lies the potential for growth, transformation, and a greater understanding of how businesses can thrive in uncertain times.

We hope that readers, whether students, professionals, or anyone with an interest in business, will find inspiration in these case studies and take away valuable lessons that can be applied to real-world situations. Each case represents a unique journey, and we believe that, together, they form a rich resource for anyone seeking to navigate the complexities of the modern business world. As you turn the pages, we encourage you to think critically, challenge assumptions, and consider how the strategies, decisions, and frameworks discussed can be applied to your own experiences and future endeavors.

We are thrilled to present this collection of case studies, marking a special milestone for our School as we embark on our first-ever published case book. We look forward to the continued success of this initiative and anticipate future editions that will build on what we have started here.

Assoc. Prof. Dr Herwina Rosnan
Deputy Dean - Research, Student Affairs and Alumni
Arshad Ayub Graduate Business School, UiTM, Shah Alam