IMM Seminar - New Product Development
Speaker: Ruth P. Stevens (President, eMarketing Strategy, International Trainer)
Date: 2nd July 2022 (Saturday)
Time: 9:00am-5:00pm (Malaysia Time)
Venue: Impiana KLCC Hotel, Kuala Lumpur
Download Registration Form: Click here
Download Brochure: Click Here
INTRODUCTION
Companies need a steady stream of new products and services to satisfy current customers and to attract new ones. But it's a sad fact that in some categories as much as 95% of new products fail. This program introduces the theory and practice of successful new product development....