Congratulations to Saidatul Nur Ain Tajul Aurush (AA995 - Doctor of Philosophy (Business Management)) on passing your Defence Research Proposal.

Date: 12 January 2023
Proposed Title: The Contribution Of Emotion Appeals In Shaping The Consumer Purchase Intention After Viewing An Advertisement
Main Supervisor: Assoc. Prof. Dr. Nor Irvoni Mohd Ishar (AAGBS, UiTM)
Co-Supervisor: Prof. Dr. Tan Peck Leong (AAGBS, UiTM)